CydNey Dalynn
CYDNEYDALYNN@GMAIL.COM | 850.274.4426
WORK EXPERIENCE
LEAD GRAPHIC DESIGNER
ESP Media I Mar 2024 - Present
Manage and maintain relationships with agency partners and clients to identify and deliver high-quality, visually appealing deliverables, integrate brand identity for each client across multiple touch points. Collaborate with Creative Content leads, clients and Account Executives to understand business growth strategies, key priorities, and creative vision, ensuring design initiatives were consistent with brand goals and objectives. Capture and produce high-quality photos and videos using smartphones, cameras, and other devices for clients, ensuring all visual content supports brand objectives
• Clients: FSU Alumni Association, Visit Tallahassee, Tallahassee Bar Association, ISF, ARRO, Florida Department of Transportation, Pittman Law Group, Tallahassee Housing Authority, Bond Community Health Center, Smart & Safe Florida, Sheriff Morris Young, Andre Dickens
CREATIVE DIRECTOR, UX & GRAPHIC DESIGNER
The Gathering Spot I Feb 2022 - Nov 2023
Responsible for all social platforms, including app and web design, email, and social media campaigns. Proposed design concepts and campaigns to improve user engagement and company goals.
• Clients: Grey Goose, Bacardi, Delta Airlines, Jack Daniels, Shea Moisture, Lululemon, Hulu, Netflix, A3C, Ten to One, Herradura, Hart House, Pronghorn, Crown & Hops, WalkGoodlLA, Truist, Sonato Alliance
UX DESIGN EXTERN
Google I Jan 2021 - April 2021
Implemented a product strategy, analyzed the market and user journeys, collaborated cross-functionally with Google team, presented prototypes, for usability testing to assist with how content creators monetize their work.
UX RESEARCHER & STRATEGIST
Nu Day Marketing Agency I May 2021 - Aug 2021
Assisted in coordinating the planning, direction and implementation of user experience improvements for start ups. Framed user issues, aligned marketing and branding strategies with business objectives to increase customer engagement. Conducted interviews to identify opportunities for improvement in product experience and functionality.
• Clients: Vower, Deepr
GRAPHIC DESIGNER
Support Black Colleges I 2020 - 2021
Recorded user data to build out social media content, social media campaigns, email campaigns and ads to increase product sales and improve user engagement.
EDUCATION
BACHELOR OF ARTS & SCIENCES
Florida A&M University, B.S. Graphic Communications
Minor UX Design
PROFESSIONAL DEVELOPMENT
AfroTech Conference | CultureCon | Render ATL | Black is Tech Conference | Black Venture Capital Consortium | A3C Tech Conference | Adobe Motion Graphics Webinar
TECHNICAL SKILLS
Creative Problem-Solving, Design Thinking, Project Management, Cross-functional Team Leadership, Brand Development, Digital Marketing, Art Direction, Visual Communication, User Experience, Time Management
DESIGN
Wireframing, Prototyping, Design Systems, Visual Design, Interaction, Design, Illustration, Brand Identity
RESEARCH
User Interviews, Usability Testing, Journey Mapping, Storyboarding, Personas, Affinity Diagrams
TOOLS
Adobe CC, Figma, Sketch, Procreate, HTML/CSS, Instagram, Microsoft 365, Google Workspace, Monday, Brandfolder
KEY ACHIEVEMENTS
• The Gathering Spot: Los Angeles club Founding Member Campaign emails brought in over 1,000 new members and over $500,000 in revenue.
• The Gathering Spot: Designed a community guide for the West Adams businesses including The Gathering Spot, to be displayed throughout the West Adams community.
• Support Black Colleges: Increased website traffic and customer sales by 25%
• Support Black Colleges: Curated the HBCU Highlight Tour Campaign to bring more visual awareness to Historically Black Colleges and Universities
